As the CEO or leader of your company, your greatest asset
is that you possess the vision. But your vision must be a
capital-V Vision—in fact, it must be a Vivid Vision. The
Vivid Vision is a comprehensive, 360-degree set of goals for
your business. It's not just a singular financial or otherwise
numerical objective, but rather a panoramic state of success
that includes all aspects of your company, as well as how it
impacts the outside world. First, you'll craft your Vision.
Then, you release it to the world and delegate the different
high-level duties to your executives. Finally, your business
operates with the Vision acting as a ubiquitous point of
reference and tool for alignment among all your personnel.
Cameron Herold is a renowned speaker and author, having written 4 books on business and personal success. He took 1-800-GOT-JUNK from 7 digits to 9 digits as COO, and he founded the COO Alliance, the world's foremost organization for seconds-in-command.