Unsafe Thinking by Jonah Sachs
How to be Nimble and Bold When You Need It Most
Sachs wrote Unsafe Thinking: How to be Nimble and Bold When You Need it Most as a response to a changing world. Humans are creatures of habit, programmed to seek the safety of routine. But, it’s actually safe thinking that is dangerous because it keeps our perspectives outdated and irrelevant. In his book Sachs goes to the top, interviewing entrepreneurs, inventors, and other trailblazers who have sought challenges, embraced change, and walked into their fear when the stakes were highest. Sachs draws out the counter-intuitive practices that have led to these leaders’ biggest successes. Unsafe Thinking is founded on 5 main principles designed to shake up the status quo; Sachs pushes readers to see fear as fuel for creativity, to be explorers, to question conventional wisdom, to encourage dissent, and to cultivate rule-breaking. Sachs is, first and foremost, a storyteller. From directing innovative digital campaigns to authoring books, he is an expert at finding the teachable, impactful, life-changing moral of every story. In Unsafe Thinking, Sachs will help teach you how to reframe your own story.
Jonah Sachs has been named one of the 50 most influential social innovators by FastCompany magazine. As a designer and storyteller he has contributed to dozens of publications, and most recently founded the innovation agency Free Range Range Studios.