Persuade by Scott Hogle
The 7 Empowering LAWS of the SalesMaker
Becoming successful in business requires that you win with others relationally before you can persuade them financially. It is not enough to sell your product—you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade is a success playbook filled with applicable skills that will help you connect quicker, communicate confidently, and close more sales. If your success is dependent on your ability to build relationships and increase revenue, you will find this book invaluable.
Persuade will help you grow in your confidence to communicate, connect, and successfully persuade customers through the stages of the sale. Top salespeople become the best because they learn from the best. Hogle includes insightful intelligence from sellers and executives at Facebook, Google, iHeartRadio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft, Xbox, Clear Channel Airports, and Zillow who share stories and case studies on how they deploy the powers of persuasion discovered in Persuade.
Since working as a broadcaster, Scott Hogle has taken on a leading role in sales at iHeartMedia, the largest radio broadcasting entity in America. His book Persuade teaches how the art and science of communication can be used to fulfill your personal and professional life.