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Contagious by Jonah Berger

Why Things Catch On

In Bring Your Whole Self to Work, Mike Robbins pulls back the curtain
of the most effective teams on the planet. What do great leaders have in
common? What makes a team perform greater than its individual parts
would suggest? How do you solve problems before they arise? In short,
there are five key components that answer all these questions and more. To
bring our whole selves to work and therefore thrive, we must: be authentic,
utilize the power of appreciation, focus on emotional intelligence, embrace a
growth mindset, and create a championship team.


Your Instructor


Jonah Berger
Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and his work is routinely covered by respected publications like the New York Times and the Harvard Business Review.


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