Change is changing. As the pace of technological
advancement increases each day, the way we work and
create our products changes too. While everyone is
preoccupied by the fact that machines seem more and
more capable of replacing us in the workforce, the
solution is actually to return to the most human thing
about us: imagination.
Sure, robots and computers can do incredible things with
massive amounts of information. But it's always up to us
to determine how we make sense of that data. The
interconnected story of our humanity, of each
individual, is our greatest strength in the face of change.
Beth Comstock pioneered some of the most significant marketing pivots in large-scale corporate history. As the CMO at NBC and a Vice Chair at General Electric, she was responsible for industry-altering projects such as Ecomagination and Hulu. Imagine It Forward is her story wrapped in concrete, practical lessons.