Hooked by Nir Eyal
Discover the model that allows the most successful services become engrained in the lives of users
Four out of five smartphone owners check their phone within 15 minutes of waking up in the morning. We scroll social media and peruse web pages habitually—we check our devices automatically and in response to specific triggers. Because there is so much noise on our digital screens, companies that want to capture customers must hold our attention—or better yet, foster habits within us. Hooked explains how we can use this knowledge and design for habits that improve people’s lives and achieve world-changing success.
Author of the book Hooked, Nir Eyal has been researching what makes apps and products we use today so engrained in our daily routines. He has discovered a model used by social media platforms and other services that "hook" users into regular use, making growth of that product massive, but also organic.