If your brand’s story is not clearly and effectively communicated,
it will be filed away as irrelevant or confusing “noise” by your potential
customers and you will lose business. Miller’s strategies are the best
approaches to make a lasting (and profitable) impression on your customer. The
seven-part StoryBrand framework is a method for consistently creating relevant and
effective messaging. When used correctly, it will redefine the story your
company is telling, invite customers into that story, and do more than sell a
product/service –– it will change your customer’s lives and create brand
evangelists that will last a lifetime.
Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He's the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.