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Contagious by Jonah Berger
First Section
Workbook
Contagious Overview (7:30)
Word of Mouth (5:56)
Online and Offline (2:40)
STEPPS (2:29)
Social currency (5:00)
Triggers (4:38)
Emotion (3:46)
Public (3:35)
Practical Value (3:09)
Stories (3:30)
First STEPPS (1:45)
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